Keeping womens business hot
If you ask ten employees how you could best ensure their loyalty, the answer from nine would no doubt be a resounding: RAISE, PLEASE! It’s true that in this day and age, employees feel that the only thing that should bind them to their employer is the promise of a higher paycheck or a job with greater responsibilities. This is in part due to what is surely a lack of inspirational managers nationwide, but is also attributable to the decline in what consultants call ‘internal marketing’ – efforts that attempt to elicit loyalty from employees.
Human relations consultants agree that two of the best ways to instill employee loyalty are through comprehensive training and through the establishment of an collegial corporate culture. Oddly enough, both of these methods of increasing employee loyalty can be far more economical than just doling out Christmas bonuses, when you consider that video has the power not only to teach but to instill values and inspire. Training videos are the most cost-effective tool for any small-to medium-sized company where employees have basic competencies in their respective positions. They require an instructor to instruct once on video as opposed to ad infinitum for each ‘training session,’ and can be watched by employees when they are off the clock. And as far as building corporate culture is concerned, videos showcasing the highlights of the company’s achievement – cheesy sports music and all – will remind employees that they are doing good work for a company so unique as yours.
Yet if you’re going to implement either or both of these two strategies to improve employee loyalty at your business, you’re going to need to hire someone familiar with corporate video production. These are often the same firms that will produce your television commercials, etc, who will generally produce training and/or ‘internal marketing’ (read: propaganda) videos for a fraction of the price of a commercial, and for less than it would cost you to produce in-house. Besides, if you really want to improve employees’ respect for your company, why do a shotty job of trying to convince them you’re worthy of their respect by producing some thrown-together piece of video garbage made in-house on an iMac? Shell out a couple thousand bucks for better-educated employees with higher morale; you’ll be glad you did, and so will your employees, when they see that you care enough about their career development to allow them to ‘train on their own time.’