Publicity is the most cost effective marketing tool there is and it is often the only part of a marketing strategy that will build credibility. Many industries have innovative up-start companies that are relatively unknown at the beginning. For these new companies to gain any kind of an edge over their competition, it is imperative that they build credibility through publicity.

News Releases VS Advertising – News Releases Build Credibility and win hands down! Advertising will control the message while a news release will not, and because of this, news releases will create credibility. Many times a reader will see an ad and they know that what they are reading has been exaggerated and overblown. Most readers will be more likely to trust independent authorities such as reviewers, columnists, reporters or broadcasters. Without a doubt, it will be these same authorities that are directly influenced by good public relations and specifically, a well written news release.

News Releases can go the distance if well written. A well written news release can dramatically increase your sales, expose your company to the media, and greatly enhance the image of ones business or products.

The bottom line is credibility is the only thing that will win the customer’s heart and pocket book at the same time. In addition, nothing builds more credibility than a well written news release that is picked up by the media.

There are many news release writing services out there that can help you get started. Use the internet and do your research. Look at what all the companies have to say in common. Look at the company that does things just a little bit different. You will probably at that time be able to narrow down your search for a news release writing services company. There is nothing wrong with talking to some of these companies and asking the questions that are important to your business.

Written news releases can be the most cost effective way to enhance your company’s presence on the internet. A well written news release submitted in a timely manner through the right channels is a great business builder.

The internet can be one of the top sources of information for journalists. Ninety-Eight percent of all journalists use the internet for research on a daily basis and about seventy-three percent of journalists go online specifically to find news releases.

Additionally, news releases can generate enormous publicity that you would not be able to afford otherwise. Many news releases distributed through news wire systems will be picked up by online news aggregates such as Google, Yahoo and MSN Live News.

Do not underestimate the power of such a listing, as millions of people use these sites to get the news.